What Is Direct Marketing Strategy?
Before going into direct marketing strategies, let us understand what direct marketing is in first place. Direct marketing is a type of marketing that requires sub-discipline and reaches its audience directly through advertising. Here, the businesses communicate straight to the customers by advertising, using techniques like fliers, promotional letters, and street advertising etc; Read on to understand direct marketing strategy.
So what is direct marketing strategy? Several businesses have constructed their success on successful direct marketing strategies. Direct marketing is sure to work but if followed with the right strategies. Some of these direct marketing strategies have been studied and tested for decades. Some of the popular channels for direct marketing are direct mails, telemarketing, email Marketing, door-to-door leaflets and direct selling.
The basic direct marketing strategy involves the mailed text to be addressed to a specific person. The direct marketing letters will work well only if they are long, ideally 4 - 6 pagers, ideally. There should be sense of urgency and needs to be a call to action. The text should easy to understand and even easier to respond. Apart from these technical details, why the concept of direct marketing continues to work today is the free or heavily discounted giveaway that is lucrative enough for the customers.
Direct marketing strategies with emails online have different rules. First and foremost, there is to be no spam! To start with, use email to develop relationships and offer the products later. If your email is in the form of a newsletter, it will stimulate the prospective buyer to think about your company over time. Keep your text short and simple and better to put in plenty of links. Accurate headers along with text and html options and by its very nature, makes it easier for people to respond to an email.